ORIGIN STORY

It Started Because Something Broke

I was the Online Manager for my university's student publication. On paper, the job was simple: schedule posts, handle the online stuff, keep the wheels turning.
Nothing complicated. Then the pandemic happened, and everything went remote. What had worked in person completely fell apart. The usual processes, the handoffs, the informal coordination that held things together. Gone.

I didn't have a playbook for that. But I did have Notion.

At the time, I was using it for myself. Journal entries, a finance tracker, a place to dump research, somewhere to stash poetry and half-finished ideas. I wasn't a “productivity person.” I was just someone who needed a container for the way my brain worked. One day I thought: what if I build something like this for the publication?.

So I did. And it worked.

That was the beginning. Not a business plan, not a career pivot. Just a problem, a tool I already trusted, and an instinct to build something.

Building for Myself, Then for Others

After that, I kept building. Custom systems for different parts of my life. A project tracker here, a creative archive there, workflows that matched the specific, chaotic way I actually operate. Not the way productivity books say you should.

I have ADHD. For a long time, that felt like a liability. Too many tabs open, too many ideas at once, too much difficulty doing things the “normal” way. But somewhere in the process of building Notion systems, I realized something. The same brain that can't sit still is also very good at designing flexible structures for complex, nonlinear workflows. The thing I was told was a flaw had become the engine.

The Accidental First Client

In 2025, I stumbled across a job post in a Facebook group for creatives. The title said “Marketing Coordinator.” But when I read the description, what they actually needed was a system. Something to organize their workflow, which had quietly become unmanageable.

I applied. I built them a Notion workspace. They were happy with it.

That was it. No big revelation, no launch moment. Just a real problem, solved by a real system, for a real client who needed exactly what I happened to know how to build.

I didn't take on another client right away. Clarity was still more idea than business at that point. But early in 2026, that same agency came back. They rehired me.

That was the signal. A client coming back without being asked meant something was working. So I stopped treating Clarity as an idea and started treating it as a business.